Thursday, April 24, 2014
IAHBE-Book of the month
April 2014:
Outfoxing the Small Business Owner: Crafty Techniques for Creating a Profitable Relationship, by Gene Marks
Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners-and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:
About the author: Gene Marks owns and operates The Marks Group, a highly successful consultancy firm that sells and services popular software applications to small- and medium-sized businesses. Prior to starting The Marks Group, he spent nine years in the entrepreneurial services arm of the international consulting firm KPMG. During his tenure there, Mr. Marks supervised multiple projects and worked with many small companies throughout the United States and Europe. Mr. Marks has spoken nationally at numerous Microsoft Technology Business Conferences on small business matters.
Outfoxing the Small Business Owner: Crafty Techniques for Creating a Profitable Relationship, by Gene Marks
List
price: $12.95
Get your free copy now!
(Hurry! This offer is only good while supplies last!)
Whether you're an account manager for a large corporation or a
fledgling entrepreneur, the small business market is one you can't
afford to ignore. Your bottom line depends on it. Yet to capture this
market, you need to adopt a new strategy-a strategy that recognizes the
limited budgets, intense competitors, oppressive taxes, and inadequate
resources that plague most small business owners.
Get your free copy now!
(Hurry! This offer is only good while supplies last!)
Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners-and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:
- Get your product or service noticed
- Foster long-term partnerships
- Identify and address their true business needs
- Collect payments in a timely manner
- And much, much, more!
About the author: Gene Marks owns and operates The Marks Group, a highly successful consultancy firm that sells and services popular software applications to small- and medium-sized businesses. Prior to starting The Marks Group, he spent nine years in the entrepreneurial services arm of the international consulting firm KPMG. During his tenure there, Mr. Marks supervised multiple projects and worked with many small companies throughout the United States and Europe. Mr. Marks has spoken nationally at numerous Microsoft Technology Business Conferences on small business matters.
Get
your free copy today!
(Hurry! This offer is good only while supplies last!)
(Hurry! This offer is good only while supplies last!)
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