Facebook

Internet Income 2.0 Lesson #23--FACEBOOK

WHAT YOU WILL LEARN In this lesson, we will discuss how to promote your business on Facebook. Know How to Use Facebook First, make sure that you understand the basics of using Facebook. Facebook has more reach than any other social network. Although it has a slower pace than Twitter, and business and political announcements are usually noticed on Twitter first, at the time of this writing more people use Facebook than Twitter. A post on Facebook is a message typed to answer the question, "What's on your mind?" Like a Tweet on Twitter, a post on Facebook can contain text, photos, links and videos. Facebook, unlike Twitter (at the time of this writing), does not limit the number of characters in a post. (There were some articles in January 2016 suggesting that the character cap on Twitter would be significantly increased, but the limit is still in place as of the time of this writing, late April 2016). If you have a long post, Facebook does not display it all in your friends' newsfeeds, but provides a link to "more" to easily see the entire post. Reacting Facebook recently increased the number of ways that your friends can react to your posts and you to theirs. The "Like" button now offers the choices of "Like," "Love," "Haha," "Sad," or "Angry." This was a helpful improvement. Before, if someone posted that a parent died, you might have wanted to promote that post and let the person know you were thinking about them, but didn't have time to type a comment. Now, in that case, you can just use the "Sad" button to show that you share their sadness over this event. It also allows you to react "Angry" to an article about something you find upsetting without ambiguously suggesting that you like the content of the article. You can also comment on a post. Unlike Twitter, your comment will show up directly underneath the post and will not appear on your own Timeline. For many people, this makes it much easier to follow conversations on Facebook than on Twitter. You can share a post. That is, by clicking the "Share" button, the post will appear on your Timeline as though posted by you. If it is a link, you have the option of giving credit to the person who posted it before you or you may chose not to do so. Hashtags are also available on Facebook and work the same as they do on Twitter. (Recall from our last lesson that a hashtag is any word, or phrase without spaces, beginning with the # symbol. You can use hashtags to organize your conversations and facilitate finding and sharing content related to a given topic. One can click on a hashtag to go directly to a feed of all the posts that have used that hashtag.) You can bring a post to a friend's attention and, if their permissions allow, post it on their Timeline also, by using the @ symbol followed by their Facebook username. Permissions Speaking of permissions, you can avoid confusion on Facebook by understanding that each user has extensive control of how things work for them by setting different permissions. For example, to draw on our last reference, whether being tagged (i.e., putting the person's username in a post preceded by the @ symbol) will result in the post showing on their Timeline can be allowed or disallowed in their permissions. Same is true as to whether they can post directly on your Timeline. Whether someone can identify you in a photo (tagging the photo) also depends upon the permissions you have set. Whether you can identify someone else (with a link to their profile) in a photo, even a photo you made and posted on your own Timeline, depends upon their permissions. Who can see your posts and comments also depends upon your permissions. You can limit your posts to just your friends, you can include friends of friends, or you can allow anyone to see them. The way different people set permissions differently can be amusing at times. If you see a conversation that makes no sense--it appears to be someone talking to an imaginary person that no one else can see--then someone may be participating in the conversation that has limited the visibility of their posts and comments to just their friends and you are not their friend, but the friend of a friend. Or, they may have blocked you. That is, the person in the conversation that you cannot see has told Facebook to prevent you from seeing any of their posts or comments. There are several other things that can be controlled by the permission settings as well. Blocking One of the controls allowed users on Facebook can be very helpful at times, amusing at times, and often offensive. It is amusing when it results in nonsense conversations from a blocked viewer's perspective. Blocking can be very useful if someone is bothering you or disrupting what you are trying to accomplish on Facebook and doesn't take your hints. Blocking is offensive to the person blocked, however, should they discover you have blocked them. There are several other ways to prevent these bad actions without directly blocking someone. Sometimes, it is the best choice, however. Ever-changing Facebook is known for changing the way things are done. Much of what I have written in this lesson above may be obsolete in the not too distant future. Facebook also has a reputation for changing things without proper announcement. Things will just begin to work differently at times and the outcome of your actions may not be what you expected. You have to be willing to accept the risk that things may change to use Facebook as an important part of your promotional strategy. Facebook not only occasionally changes the way features work, but has also been known to undo the preferences you set. You may tell Facebook you never won't to see a certain type of post or posts from a certain person, but Facebook will, after a while, show them in your newsfeed anyway. I guess they assume you might change your mind. It can be annoying, though, to be constantly reinforcing the preferences you set. Promoting with Facebook Free Promotional Very similar to Twitter, there is much you can do to promote your business on Facebook without having to pay Facebook for the promotion. Basic strategies that need your attention first include creating an inviting profile, learning to post content that is enticing or informative, following others so they will follow you back, conforming your content to the type of content that will get the most exposure on Facebook (i.e. have the best "Facerank"), and using standard promotional strategies (such as follow buttons on your website and including your Facebook profile in your email signature, etc.) In either free or paid promotion, the same general approach applies after the above basics have been mastered. The three main steps to use with either free or paid promotion are: 1) understand your followers 2) target the right audience, and 3) monitor your campaign. Facebook differs from Twitter when it comes to a business identity. On Twitter (at the time of this writing), a business profile is not significantly different from a personal profile. On Facebook, you will need to create a "Page" for your business that is separate from, yet tied to, your personal profile. You must have a personal profile to create a "Page." When you click the "Add Page" button on Facebook, you are given (at the time of this writing) the following choices for the type of page to create: "Local Business or Place," "Company, Organization or Institution," "Brand or Product," "Artist, Band, or Public Figure," "Entertainment," or "Cause or Community." If you have a brick and mortar address for your business, you may select "Local Business or Place." If you work from home or make most of your sales on the Internet, "Brand or Product" might best suit your needs (unless, of course, you are an artist, public figure, or entertainer). To monitor your results, "Insights" are provided with each brand "page." "Insights" are analytical tools that allow you determine what factors make your posts most successful. "Insights" are not provided with your personal profile, but are specific to pages. There is no charge to create a page and there is no charge to use insights (and it is not necessary to purchase promotions to use insights). However, Facebook does limit the amount of exposures that a brand page gets in order to encourage you to use paid promotion. That is, posts on your brand page are less likely to show up in followers newsfeeds than are posts from personal accounts. As with all social networks, starting with free promotion is always a good course for beginners, especially those with limited budgets. There is much you can learn about growing your followers and targeting their interest without ever spending a dime. It is good to learn as much as you can before moving to paid promotion. As we have stated before, the best way to take advantage of free promotion is to enlist your personal profile to work with your brand page(s). Personal posts get more exposure than posts on brand pages. You can use your personal posts not only to increase the following on your brand page(s), but also to promote the posts you make there. You should take care, however, to avoid exact duplication--i.e. simply sharing every post from your brand page on your personal Timeline. If you do this, your friends who also follow your brand page will see many of your brand page posts twice--which may become annoying and motivate your friends to stop following your brand page to avoid the duplication. On the other hand, because your personal posts are far more likely to get exposure and be seen, you should share your most important brand page posts on your personal Timeline. You can also talk about your brand page and encourage people to click directly on it to view all of its posts. This later approach, utilizing summaries of your last two or three brand page posts in posts on your personal Timeline, rather than outright sharing, can be a good strategy. Paid Promotion Facebook also offers a variety of paid promotional strategies. The three main approaches are: 1) to create an ad campaign to "build brand awareness" and increase the number of followers for your page or, 2) to create brand awareness and drive traffic to your website, or 3) to drive sales of particular products or services. You can choose to promote posts or just run ads. To learn the particulars at the time you are ready, go to Facebook from your brand page and look for help creating and using ads. As for costs, the minimum daily advertising spend on Facebook is, at the time of this writing, $1.00 per day. The minimum cost per click is $0.01. You are unlikely to see any clicks if you bid that low, however. Interestingly, studies show that the average cost per click (CPC) on Facebook is somewhat lower than the average CPC for Google Ads. Facebook ads are more targeted, but the people are not actively searching on Facebook like they are on Google. Facebook, like Twitter, provides a wide range of targeting options for paid promotion. Or, you can tailor your own target audience from your own lists. You can use a number of these targeting options in combination. Also, very similar to Twitter, you can experiment with different types of followers and different targeting strategies to determine which works best by creating separate campaigns and monitoring the results of your campaigns. In each campaign, you can focus on a certain targeted group with different types of posts or ads. Over time, you can determine which audience responds best to certain types of posts. And, you can learn which type of posts work best over all audiences. CONCLUSION In this lesson, we discussed how to promote your business on Facebook. Facebook has more reach than any other social network at the time of this writing. A Facebook post can contain text (with unlimited characters), photos, links and videos. Facebook provides a number of ways that your friends can react to your posts and you to theirs. In addition to liking (with it's Love, Sad, Haha, and Angry variants), you can comment on a post or share it. When posting, hashtags are also available on Facebook and work the same as they do on Twitter. You can bring a post to a friend's attention and, if their permissions allow, post it on their Timeline also, by using the @ symbol followed by their Facebook username. Facebook is known for changing the way things are done. You have to be willing to accept the risk that things may change to use Facebook as an important part of your promotional strategy. Very similar to Twitter, there is much you can do to promote your business on Facebook for free. In either free or paid promotion, the same general approach applies. The three main steps to use with either free or paid promotion are: 1) understand your followers, 2) target the right audience, and 3) monitor your campaign. To monitor your results, "Insights" are provided with each brand "page." "Insights" are analytical tools that allow you determine what factors make your posts most successful. The best way to take advantage of free promotion is to enlist your personal profile to work with your brand page(s). Utilizing summaries of your last two or three brand page posts in posts on your personal Timeline, rather than outright sharing, can be a good strategy. Facebook also offers a variety of paid promotional strategies. You can choose to promote posts or just run ads. Facebook is cheaper on average than Google Ads and provides better "interest targeting," but cannot target people making a specific search like Google can. Facebook, like Twitter, provides a wide range of targeting options for paid promotion. Or, you can tailor your own target audience from your own lists. You can use a number of these targeting options in combination. You can experiment with different types of followers and different targeting strategies to determine which works best by creating separate campaigns and monitoring the results of your campaigns. WHAT'S COMING NEXT In our next lesson, we will continue our discussion of social media, taking a look at the timing of your posts for best results. by George Little Copyright 2016, Panhandle On-Line, Inc. License granted to Carson Services, Inc. for distribution to SFI affiliates. No part of this work may be republished, redistributed, or sold without written permission of the author. For more information on the Internet Income Course and other works and courses by George Little, see http://www.profitpropulsion.com

Goals for the month of May 16

Achieving your May goals?

May 25, 2016 by lrobison0967

How are you doing on your monthly SFI goals? Did you collect your 5 VP for setting your goals for the month (before the 10th), along with 1 VP each day you review your Goals Tab?
MORE importantly: will you reach some (or all) of the goals you’ve set for this month?
If you’ve answered no or are not sure, take a moment right now to review your progress:
https://www.sfimg.com/Home?tab=goals
Then, stop by the Ask SC archive at the Affiliate Center and search for “goals” to read top answers to questions about setting and reaching goals in SFI and helping your downline to do the same. You’ll also want to check out the SFI Forum for more ideas, tips, and advice on setting goals that will help you succeed in SFI. And don’t forget all the business-building training and support articles available for free to all affiliates at the SFI Affiliate Center!
And get ready for June!
On June 1st, it will be time to set new monthly goals. If you set goals for May, use what you learned to set realistic June goals. The most important thing is to have goals and always strive to achieve them. Various studies PROVE that those who write down their goals accomplish significantly more than those who do not…and we want all of our affiliates to experience bountiful success!

8 ways to reduce (or eliminate) shipping costs at TripleClicks

May 24, 2016 by csi4admin

Shipping costs got you down? No problem! Here are several easy ways to get your favorite products at TripleClicks without being weighed down by the high cost of shipping:
1. Shop the ECA(s) located in your country or region.  TripleClicks features thousands of ECAs from all over the world.  You can earn unlimited VP buying from your local ECAs while greatly reducing shipping costs and delivery times.  To find your local ECAs, use the links located on your ECA tab at the Affiliate Center.
2. Connect with your local ECAs.  Some ECAs occasionally offer special reduced and/or free shipping promotions.  By being connected with them, you’ll be alerted to these special promotions.  To connect with your local ECAs, use the link located next to your country’s flag on your ECA tab (if available).
3. As a Pricebenders Auction winner living in the U.S. and Canada, you get your winning item shipped free! And international auction winners can opt to have their Pricebenders items shipped to a United States address at no additional cost as well! Just enter the name of the friend or family member and their U.S. address in the Ship-To fields during checkout.
4. Many ECAs offer the “Will-Call” option–which allows you to pick up your orders personally at their local store. Look for the Will-Call option at checkout, or select “Local Pickup” from the search column to the left side of any product category listing at TripleClicks.
5. “Take the bull by the horns” and sign up ECAs in your area!  By doing so, you’ll get the exact products that you want to promote and sell, and because they’re local businesses, shipping can be greatly reduced or eliminated.  Best of all, you can be earning lifetime royalties every time any SFI affiliate or other TC member buys or sells the products of the ECAs you’ve referred.  To learn more about this powerful opportunity, see the ECA Referral Guide HERE.
6. Look for ECA products offering free shipping.  You can find these items by using the “Ships to me for free” filter in the TripleClicks Search column.
7. Buy digital products at TripleClicks.  “Mighty TCredits,” for example, are 100% digital can be delivered to your TripleClicks account instantly and have no shipping cost.  But there are hundreds of other digital choices with no shipping costs, too.  Check them out HERE.
8. Some ECAs may charge more than they should.  Use the “Report Abuse” link on their product details pages to report excessive shipping costs.  If enough TripleClicks members do this and don’t buy the ECA’s products because of it, they will get the message and lower their shipping costs.

Fast-Track to be discontinued June 6th

May 13, 2016 by csi4admin

Yes, Fast-Track is going away, but don’t fret!…because this is actually a very POSITIVE move!
Here’s why:
As mentioned in recent memos, we have been drilling down deep into our data over the past few months to determine why so many brand new affiliates register and then quickly become inactive.
There is significant evidence that Fast-Track plays a major role in overwhelming new affiliates…and overwhelmed affiliates don’t stick around.  Keep in mind that new affiliates are already dealing with a broad, multifaceted program in SFI to begin with.  Now add in E365 and then Fast-Track on top of that too.  Fast-Track, we believe, is “the straw that breaks the camel’s back.”
We have also determined that many perceive Fast-Track to represent a purchase requirement.  It does not, of course, but many mistakenly see it as such and this has caused great numbers of affiliates to be immediately turned off (especially since they were just told that SFI is free and has no purchase requirements).  It would appear that many sponsors have also made this situation worse by applying their own “pressure” to spend money or get a Standing Order–something that sponsors need to be careful about (see this Ask Gery article).
So, as of June 6, 2016, Fast-Track will no longer be a part of the SFI program.
No doubt you have lots of questions.  Following are the questions we are anticipating and the answers to them.  If you don’t see the answer to your question, please join our discussion at the Forum HERE.

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Q & A

Q: Why June 6th?
Many people have 20-day extensions for Fast-Track that have just started.  We need to honor these extensions we’ve granted.  Also, much of Fast-Track is being rolled into a powerful, new and improved E365 program (more on this in a moment), and we need a few weeks to finish up these changes to E365.
Q: What happens to all of the Fast-Track benefits previously qualified for?
There were nine Fast-Track benefits.  Here’s the status on each:

• 250 Bonus VersaPoints

– Discontinued as of June 6th, but being replaced in the new & improved E365 program (more on this in a moment)

• Monthly Co-Sponsored Affiliates via CSA Rewards program

Discontinued as of June 6th, but these CSAs are planned to be made available later via another action–watch for announcement

• $20 Signing Bonus (for silver FT), $80 Signing Bonus (for gold FT)

Discontinued as of June 6th, but moving to the new & improved E365 program (more on this in a moment)

• 30 free entries in the Daily Grand drawing

Discontinued as of June 6th, but being replaced in the new & improved E365 (more on this in a moment) and the new “12 green” bonus entry

• Fast-Track Bonus Shares

Discontinued, but has been found to have little to no impact on income (see question/answer below)

• Exclusive Fast-Track Member badge for your home page

If you’ve qualified for Fast-Track by June 6th and, hence, have earned the badge, it’s yours to keep

• Your name and photo added to our Fast-Track Wall of Fame

If you’ve qualified for Fast-Track by June 6th and, hence, are on the wall, you’ll remain on the wall

• Fast-Track Member certificate

If you’ve qualified for Fast-Track by June 6th and, hence, have earned the certificate, it’s yours to keep.  Or you may also download it any time between now and June 6th

• Exclusive Fast-Track Member Lapel Pin

If you’ve already received or ordered the pin (or qualify for it by June 6th), it’s yours to keep 

Q: How is a new E365 going to be better?
First, the $20 and $80 you could have added to your Signing Bonus account for going Fast-Track…will now come through E365 (and without any sales or Standing Order requirements!). Yes, many of your affiliates are now going to be starting in SFI with a $100 Signing Bonus!
We’re also making changes to eliminate elements that caused a lot of confusion for affiliates participating in E365 (e.g. the green line).
We’re also going to be shining a brighter light on E365.  That is, we’re going to be promoting E365 more aggressively to your new affiliates and in new, creative ways.
In short, E365 is going to be better than ever and should substantially increase activity for new affiliates.  And to top it all off, E365 is getting a classy new look (similar to what we recently did with GS3).  We can’t wait to show you the new E365 on June 6th!
Q: Isn’t losing the Bonus Shares going to reduce my income?
Probably not or not a noticeable amount.  We did test runs of commissions earlier this month with and without the Bonus Shares.  Without Fast-Track Bonus Shares, total commissions for thousands of affiliates, approximately 50% of those receiving Fast-Track Bonus Shares, stay the same or go UP.  For the other 50%, total commissions are reduced, but a negligible amount.
Q: If I’m getting 10% more shares of the pool, how can losing 10% have no or little impact on my earnings?
Because it’s a pool and we’re talking about shares of a pool.  The vast majority of those earning shares of the pool are Fast-Track members.  So it has resulted in simply devaluing share values to where it’s nearly a wash without any shares or with 10% more. Many affiliates will actually earn more without the 10% Bonus Shares due to overall shares values being increased by this change.
Q: If the impact of the Bonus Shares is mostly negligible, why not just let everyone who has qualified for Bonus Shares keep them?
The issue is that as we get further down the road, those Bonus Shares will gradually grow into something significant, because no one else will ever be able to qualify for these extra shares.  This would be an unfair advantage to everyone else and keep TripleClicks Executive Pool share values down.  Bottom line: It’s best for all if we retire Bonus Shares now.
Q: Can I or my new affiliates qualify for Fast-Track between now and June 6th?
Yes, however, extensions will become unavailable the closer we get to June 6th.  For example, the 72-hour extension available from sponsors would no longer be available after June 3rd.  Special note:  You/they will only be qualifying for some of the Fast-Track benefits (see information on this above).

Q: So without Fast-Track, should I expect there to be less purchases and Standing Orders with my new affiliates?
We don’t believe so, no.  The fact is, Fast-Track has never produced a particularly large amount of orders.  Meanwhile, having your affiliates focused on E365 can result in sales just as readily  and even MORE because sales produce VP–and VP is what’s needed to win in E365 of course.  In other words, Fast-Track is actually redundant, competes with E365, and, hence, diminishes the E365 contest.  Let’s remove that redundancy, create a clearer path for our new affiliates, and all prosper for it!

6 SIMPLE ways to refer your own TC ECAs

6 SIMPLE ways to refer your own TC ECAs and earn lifetime royalties!

May 10, 2016 by lrobison0967

Making referrals to the TripleClicks E-Commerce Associate (ECA) Program is a GREAT way to earn VersaPoints and lucrative royalties for life!  Not only will you earn an immediate 100 VP when your ECA generates their first $10 or more in sales but you’ll also earn 10% of the CV on all of your ECA’s sales at TripleClicks.com. So, every time anyone—anywhere in the world—buys something at TripleClicks from one of your referred ECAs, you earn a commission! But the benefits don’t stop there: refer your own customers to your ECA’s “store within a store” TConnect Websites, and–with the combination of Direct Commissions and ECA Royalties–you can earn a handsome 55% of the CV on any sales generated!
To help you get started, here are 6 easy methods for referring ECAs:

1. First and most obvious: Do you personally know any business owners who would like to know about the ECA program? After creating a special, targeted list, decide how best to approach the persons on this list. Depending on your relationship, for example, a phone call might be a better way to go than stopping by the store in person. The bottom line is to use whatever approach makes the most sense.
2. You probably have favorite local stores where you buy various goods and services.  Wouldn’t it be great if those same stores were ECAs of yours?! Your enthusiasm and belief in that business could only help you when approaching the business owner as a possible ECA. PLUS…buying your favorite products from your own referred ECAs will earn you valuable VersaPoints and “rebates” (in the form of ECA Royalties you’d receive in subsequent SFI commission payments). Learn more HERE.
3. Do you have a Website or a blog that attracts anyone who sells products or services? Make sure you have an ECA banner in place, so interested parties can click the banner and be taken to your ECA Gateway. There, they’ll get the full details on the ECA program and sign up (credited to you of course).
4. Contacting several of your area’s merchants directly by phone can be an effective way to refer ECAs. Your local phone book’s Yellow Pages (or other business directory) can provide you with hundreds or thousands of phone numbers to get started immediately. See a sample phone script for presenting the ECA program HERE.
5. If your city has a business district, you can go from business to business dropping off ECA literature. It’s a quick and easy way to spread the word about the ECA program. Learn more HERE.
6. Create a quality mailing list of prospective businesses in your area by using phone books and other printed or online business directories. Learn more HERE.

Do NOT approach these methods for introducing the ECA program to business owners as a one-time thing! Building a real business takes time, effort, and following up. Keep a database of all your prospect company addresses, phone numbers, etc., that you collect. You’ll need that information for the all-important follow-ups in the following days, weeks, and months.

For more help and tips on referring ECAs, check out the ECA Referral Guide or see this article by SFI president Gery Carson.

Family Clix

Position Username Referrals in last 24h. Referrals in last 7 days Referrals in last 30 days
1 kordim 13 49 213
2 deniz777 8 30 165
3 adz 4 11 55 4 teko85
4 15 73
5 ebrainsoft 4 6 11
6 trustedwave4 3 4 27
7 Elena174 3 4 16
8 1332 3 8 41
9 kaptan1905 3 3 3
10 16006 2 3 10

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